I celebrated the holidays with my colleagues this week. Our holiday party was toned down compared to previous years, but we all collectively agreed this is what we wanted. It didn’t feel right to spend lavishly on a holiday event during a time when many people can’t even afford groceries. We had a happy hour in our board room instead of an elaborate event at a fancy restaurant or club. The party still included some of the same elements as previous years, like good food and a holiday trivia contest (prizes included!). The simplicity worked, and we all left happy.
Our holiday party reminded me that simple things can make a big impression, and I’ve been going over this topic in my head for a few days. Think of simplicity in terms of design. If an advertisement or Web site has too much going on (colors, words, objects, patterns, etc.), then the attention of the viewer is put at risk and that person may ignore the company/brand/product showcased. Chris Brogan recently wrote this post, “Simplicity Trumps Most Other Emotions”
, about how simplicity affects purchasing decisions.
I’ve learned the simplicity lesson with client events. Being creative with an event doesn’t mean you have to make it over-the-top. Simple, well-executed events that appeal to your target crowd will be just as successful.