Live to Give Foundation (L2G) is a 501(c)3 nonprofit organization that is rebuilding the state of Michigan in a personal way. The organization’s goal is to make the charitable experience more personal by showing the path of each donation from an initial fundraiser to the final recipient it actually benefits. I first learned about L2G about a year ago when I attended a charity Tweetup that raised money for the organization. I researched it a bit more and was immediately impressed by the founders’ creative vision toward running and raising awareness about a nonprofit.
I reached out to Ryan Doyle, founder and inspiration director, to learn a little more about L2G.
How did you and the other L2G team members come up with the idea for the company?
During my junior year at the University of Michigan, I was watching a 60 Minutes special in my apartment and it dissected American economic classes as they relate to giving to charity. To my surprise, the lower class gave the more charitable contributions as a percentage of their total paycheck, followed by the middle and upper classes respectively. I thought it was so honorable that the poorest group in our country was giving more of what they had than the richest. It forced me to look in the mirror and ask myself why I hadn’t given more considering the fortunate lifestyle I was blessed with. So, I opened a Word document, starting writing and I ended up starting my own nonprofit.
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