Live to Give Foundation (L2G) is a 501(c)3 nonprofit organization that is rebuilding the state of Michigan in a personal way. The organization’s goal is to make the charitable experience more personal by showing the path of  each donation from an initial fundraiser to the final recipient it actually benefits. I first learned about L2G… Read More

Change can be scary and overwhelming. On the flip side, change can be exhilarating, refreshing and positive. Change can bring on tremendous new opportunities. I recently decided to change jobs, which is the first major switch I’ve made since beginning my PR career. Starting Monday, I’ll be working with the Identity Marketing & Public Relations… Read More

If you live in a part of the world where cold weather exists for a good portion of the year, you understand why the first signs of spring are a sigh of relief. I walked out of work every day this week and instantly felt excitement/happiness from feeling the warm temps and seeing the ice… Read More

March 8 marks the start of Team Detroit’s road trip to the wildly-popular festival for creative types, South by Southwest. Team Detroit is comprised of Henry Balanon, Brandon Chesnutt, David Murray and Audrey Walker (You go girl! Keep the boys in line). If you missed the kickoff event or any of the many #DETChevySXSW tweets… Read More

Think about the number of times you’ve said to yourself, “I’m determined to (fill in the blank)”. How many of those times did you actually follow through and accomplish what you set out to do? Probably not every time, and that’s OK because no one is perfect. This past month I’ve been reminded why determination… Read More

To show my support for the Help a PR Pro Out initiative, I asked around (more like tweeted) to find someone looking for a PR position in Michigan and a company looking to hire someone with a PR, marketing or communications background. For those checking into my blog this week who aren’t in the PR… Read More

Most of us have friends or colleagues who recently lost their job. Unfortunately, job losses are extremely prevalent in our beloved mitten state. Coupled with job losses, there are many recent graduates who are struggling to find jobs. If you’re a PR professional on Twitter, you may have seen all the recent tweets about “Help… Read More

Welcome to my new site! I decided it was time to graduate from Blogger and join the big kids on WordPress. It’s been a tedious transition. I’ve appreciated the opportunity to learn about WordPress because prior to the switch, I knew close to nada about this blogging platform. You’ll notice I have a new title… Read More

I’m introducing a new feature on my blog: Q&A’s with creative types who are doing something interesting and unique that deserves attention. Cara Rosaen, Ann Arbor resident and owner of a handcrafted vintage button jewelry company called Sweet Plum Vintage, kindly agreed to let me feature her first. **Note to readers: Cara is graciously offering… Read More