Creators, entrepreneurs, artists, designers, scientists, thinkers and doers will all converge on September 28 for the third annual TEDxDetroit conference, taking place at the Orchestra Hall at the Max M Fisher Music Center from 8 a.m. to 6 p.m. What’s the goal of bringing this diverse yet interestingly similar group of people together for an entire day? To spread positive ideas for the world from Detroit.

TED (which stands for Technology, Entertainment and Design) conferences aren’t like any other conferences I’ve attended. They’re eclectic and quirky, but in an engaging and inspiring way. While I’ve felt inspired after conferences like FutureMidwest and BrandCamp, TEDxDetroit conferences have produced a totally different type of creative inspiration in me. That’s why I’m looking forward to attending again this year.

To get an idea of what TED conferences are like, take a look at the diversity of 2010’s speaker lineup, which included poets, a chief science officer, a video producer, a belly dancer and a singer/songwriter. And, watch the below TEDxDetroit performance by David Blair, an amazingly talented artist who sadly and unexpectedly passed away this year.

So, what’s in store for attendees of this year’s conference? Charlie Wollborg, executive producer and curator of TEDxDetroit, was nice enough to answer a few questions about the 2011 conference.

How will the 2011 TEDxDetroit conference differ from past conferences?

Our mission remains the same. TEDxDetroit is a day for ideas, innovations and inspiration highlighting positive ideas from our city and state for the world.

Can you share any general information about the speakers this year?

The speaker names are starting to trickle out on social media and the press, but I actually like to keep them a surprise. I like folks to come in with an open mind and join us for a wild ride. This year’s program will feature Giant Robots and Tap Dancing and Cherries and Sword Fighting and Nuclear Super Colliders and Fine Art for Babies and a Gourmet Lemonade Stand run by a nine year old kid. I’m serious.

In your opinion, why is TEDx different from any other type of conference that exists?

The content. The speakers bounce back and forth between left brain and right brain. We alternate between academics and geeks and entrepreneurs and artists and inspirational human stories. It’s not a business conference, but we highlight many cool business leaders. It’s not a tech conference, but we showcase loads of interesting and innovative technology. It’s not a social media conference, but you’ll find Twitter, YouTube and Flickr ablaze with content during TEDxDetroit. Hell, we’re not even sure it is a conference. When you leave TEDxDetroit, hopefully your boundaries of possibility have been stretched and the fire in your belly has been rekindled.

What are the top reasons why someone should attend TEDxDetroit?

TEDxDetroit brings together the “charged particles” to encourage collaboration, optimism and a sense of what’s possible. I think it will ignite your passion, fill your Rolodex with interesting people, stretch your smile and give you a swift kick in the entrepreneurial ass to get moving on that big project you’ve been sitting on for far too long.

Interested in attending? You have to request an invite (don’t worry, it’s not an arduous process). Space is limited for the event because one of the goal’s of TED is to gather attendees who are as interesting as the presenters. While some may complain that this is seclusive and unfair, I’m OK with it. As long as you make an effort, you will undoubtedly meet some very interesting people at this conference thanks to the selective attendance process.

The cost to attend is only $26 (which includes lunch), and all proceeds will support charities opening children’s minds to art and technology in Detroit. More than $16,000 has been raised in the past two years from TEDxDetroit.

Seriously…why would you NOT go?!

If you’ve attended TEDxDetroit or another TED event in the past, share in the comments what you enjoyed most about the conference and why it’s worth attending.

Last year, Chevy held a South by Southwest (SXSW) road trip challenge, and Detroit had a killer team. Killer really doesn’t even do that team enough justice. Not only did they win the road trip challenge and score us a huge bash that Chevy sponsored, but their experience proved that when combined, social media and community are powerful.

This year, I am humbled to be part of one of two teams that will be representing the D on the road trip challenge. My teammates are Jacki Halas, Brian Ambrozy and Kyle Stuef. Our friends and competitors on the other team are Joe Minock, Bobby Mercader, Shauna Nicholson and Norm Witte.

The competitor inside of me is pumped for some healthy competition against our neighbors and nine other teams across the country. I’m also excited about attending SXSW for the first time and soaking up some serious knowledge from the pros that I can apply to my job and clients. But, I’m mostly looking forward to the camaraderie and creativity that will come along with this experience.

I don’t know everyone on the Detroit teams very well, so this is an opportunity to do what we preach about at Tweetea – strengthen relationships with the people you’ve connected with online by spending time together in person. I love social networks as much as any other self-proclaimed tech nerd, but nothing will ever trump a good old face-to-face conversation. And it’s going to be real hard to not become close when you’re spending days in a car with three other people!

We don’t have all the details yet, but Christopher Barger and the Chevy team are changing up the rules this year. Like last year, we’ll compete against the other teams in challenges that will test our creativity, social media skills, spontaneity, stamina and determination. The difference this year is that there will be more focus on creativity and making winning more about quality versus quantity (probably because we drove everyone nuts with all of our tweets and Facebook posts to support the Detroit team last year!). Also, the community has no say in the judging this year. No word on the judges yet, but Chris’ teases sound very intriguing!

So while the community can’t technically vote for us this year, we know you’ll be rooting on both teams all the way! We’ve already received many kind words of encouragement and support, and I know I speak for everyone when I say that means a lot.

When Chris first presented this opportunity to me, I slightly freaked out and wasn’t sure if I could do it. Not only do I have a zillion things going in addition to work, but there’s also this small thing called a wedding that I’m planning in August. I wasn’t sure if going on this road trip and attending SXSW was the most responsible thing to do.

But then I thought about it some more. Life is short. I learned this the hard way two years ago. This will be an adventure, and I’ll create some really fun memories, make new friends and learn more to help me become better at a job that I love. Sure, my email inboxes will be overflowing and I’ll have a ton of work to catch up on when I get back. But this isn’t your every day experience. I would kick myself pretty darn hard if I passed it up. So, I’m taking a deep breath and hoping I don’t keel over from exhaustion before my wedding!

To get rewards, we must take risks, right? 😉

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